Nurturing Childhood
Development in the Middle East
OUR COMMITMENT is to partner with local and international organizations, NGOs, and the media to promote and support childhood education as a precursor to success in life.
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Context
Children without access to early childhood development (ECD) tools and education are at higher risk for stunted development, as access has been correlated to the long-term success of children and their ability to contribute meaningfully to the society and economy. The Middle East and North Africa (MENA) region has nearly 22 million children who are either out of school or at risk of dropping out…
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Management Approach
With leading baby care brands in Lebanon and Saudi Arabia, INDEVCO recognizes the importance of leveraging brand reach to launch and support childhood development programs. Napco National’s social media campaigns help families and primary caregivers nurture cognitive and emotional development and secure wellbeing of children…
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Sustainable
Development Goals
Impact
Reached over
395,000 People
through Sanita®
‘Back-to-School’ Hygiene Campaign
on Social Media
Reached over
38,500 People
through Bambi®
‘It Takes a Family to Raise a Child’
early learning campaign on Social Media
